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I’m working on a Management question and need guidance to help me study.

Not only does advertising affect people’s individual motivations and self-image and perceptions, but it also influences how people often see themselves in social or community situations. “Keeping up with the Joneses” is a phrase that is often used to compare how one person is doing versus another.

Think of 1 time when you wanted to “keep up with the Joneses” and bought something because someone else’s purchase influenced you. Discuss the following:

• Did you really want the product or service? Why or why not?
• Include specific external and internal factors that influenced your purchase.
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