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Marketing Mix Strategy 2: PROMOTION

Hint: refer to Workbook 6 (Promotion)

Using Promotion marketing mix tools, please provide:

• brief analysis of the company’s current promotional strategy for their current market by showing an analysis of their:
  • promotional mix tools
• recommendations for the company of what new promotional strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their promotional efforts, so they can attract the new target market? Shall they introduce a new promotional strategy? How and why? Your recommendation should be detailed and actionable.