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American College of California Health Finance Management Discussion
I’m working on a management question and need guidance to help me learn.
Organizations must plan for the future in a continuously evolving industry, making marketing planning essential to their success. Effective marketing plans align with value-based delivery systems and implement strategies for branding and promotion. By engaging consumers and building their reputations, healthcare organizations can gain a sustainable competitive edge. For this discussion, you examine the marketing plan for a healthcare organization and recommend marketing strategies.
To prepare:
- Select a healthcare product or service that you have recently seen in a marketing campaign.
- Use the four P’s of marketing to assess the product or service you selected.
- Reflect on the impact of the marketing campaign on your own healthcare decision-making. Consider how th