Business Finance Homework Help

Select one ethical marketing issue suggested by review of any recent article from a non-academic periodical (e.g. LA Times, Wall St. Journal, Business Week, etc.).

In the 2-page paper, briefly:

• Ø describe the ethical issue (2-3 sentences),

  Ø argue whether or not the parties involved are doing things in an ethical or unethical way and which philosophy (moral idealism or utilitarianism) are you using,

  Ø discuss the implications for one marketing decision (target market, product, pricing, promotion, distribution),

  Ø include a full reference to the article at the end of your 2-page write-up.