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San Diego State University Associative Analyses in SPSS Marketing Task

 

WHAT TO DO

Associative analyses in SPSS 

WHICH DATABASE

Click on Database 3 (Political Issues database) to download it. The database will automatically open in SPSS (“.sav” file).

WHAT TO DELIVER

Saved output with interpretations of analyses typed into it. If you click “insert” it allows you to insert text boxes into the output window, where you can type your interpretation of each analysis. Once you have completed all your analyses (each accompanied by a typed interpretation), save your output file and drop this output file (not the actual database! The output file!) as the “assignment” on Canvas.

DEADLINE:  Sun (Nov 7th) before midnight 11:59 pm

HOW TO SUBMIT: on Canvas under “assignments”

HOW MANY POINTS:  5

ASSIGNMENT QUESTIONS:

** MAKE SURE YOU RUN THE CORRECT ANALYSIS BASED ON THE MEASUREMENT LEVEL [NOMINAL, ORDINAL, INTERVAL, RATIO] OF THE VARIABLES YOU ARE WORKING WITH **

  1. Is there a link between how likely people are to patronize a new vegan restaurant and what they’d expect to pay for an entree at this new vegan restaurant?
  2. Is there a link between the zip code people live in, and their support for same-sex marriage?
  3. Is there a link between people’s age and how much they spend on food at restaurants per month?
  4. Is there a link between people’s marital status and what time they usually watch the news on TV?
  5. Is there a link between the average agreement with the statement “enviroregul” and “withdrawparis”?