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Performance Measures Used by Wells Fargo on Its Balanced Scorecard Case Study

 

  1. Each group member visits a different Web site of a company that uses the balanced scorecard to evaluate the company’s performance. Identify the performance measures used by the company on its balanced scorecard. For each measure, identify whether the measure best fits the innovation, customer, internal process, or financial dimension of the balanced scorecard. The write-up to include each company. (Except Philips Electronics, Walmart, Ford Motor Company)

https://www.clearpointstrategy.com/companies-using-the-balanced-scorecard/ ← Not a company but rather a list of them who use a balanced scorecard. May help in identifying options.

Example:

(Walmart)

Walmart Balanced Scorecard

  • Innovation
    • Average training hours per employee
    • Employee turnover rate
    • Empowerment index
  • Customer
    • Average customer size
    • Customer Rating
    • Customer Complaints
  • Internal Process
    • Administrative expenses/ Total revenue
    • Average time taken to complete
    • Average waiting time
  • Financial Dimension
    • Revenue/ Total Assets percentage
    • Revenue/ Employee
    • Return on investment