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Marketing Mix Strategy: your chosen marketing mix element 

Hint: refer to Workbook 7 (Pricing), refer to Workbook 8/9 (Placement). 

Using one (1) of the remaining four elements, three (3) marketing mix elements, please provide:

• brief analysis of the company’s current strategy for their current market 
  • their current pricing strategy (if you choose pricing) 
  • their current distribution strategy (if you choose placement) 
• recommendations for the company of what new marketing mix strategy that would best serve the new target market and be in harmony with the new positioning strategy developed in A1/2. What should they change in their efforts, so they can attract the new target market? Shall they introduce a new strategy? How and why? Your recommendation should be detailed and actionable.