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Westcliff University Business Research Discussion

 

Discussion Question 1

Suppose you are trying to collect data for a research project by conducting an online survey. Based on the discussions presented in Chapter 5 of the Zikmund textbook:

  • Assess what information you will provide to your target audience in order to address some of the ethical issues in data collection.

Activity 2 –

For this activity you can select one of the following options, and respond to either Option 1 or Option 2:Shaw, A. (2019, April 9). NVivo 12 and thematic/content analysis [Video].

Note: If you do not have access to NVivo, you can select Option 2.

Option 1:

After reviewing Chapters 1-3 of your NVivo text and watching the NVivo video files posted above, explain the following capabilities of the NVivo software:

  • Discuss the meaning of the term “Node” used in the NVivo software, and how a Node is used.
  • Assess the meaning of the term “Case Node” used in the NVivo software, and discuss how a Case Node is used.

Option 2:

  • Discuss what grounded theory is in qualitative research and provide a hypothetical research example that can be used.
  • Explain how you would collect data for your hypothetical example.