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ENT 6116 University of South Florida Dine Palm Hotel Business Plan

 

Individual Written Business Plan with Business Model Canvas – 25%

Individual Business Model Canvas Cases (4 case studies) – 40%
Individual Assignments (7 short written assignments) – Announced on Canvas (1 page summaries and discussions of recent publications) – 35%

  1. Individual Business Plan Written with Business Model Canvas will include a maximum 20-page single space written business plan and a minimum of 15 pages, including all appendices, and grading will be assigned as follows:
    1. Executive Summary, including Business Model Canvas – 20%
    2. Industry and Market Analysis (Competition and Competitive Analysis) – Includes Porter Five Forces Analysis – 20%
    3. Why and How Your Company will compete – Blue Ocean Strategy Analysis, Better/Cheaper/Faster Analysis – 20%
    4. Organizational Plan – Discussion of Attributes of Key Members of Management – 20%
    5. Financial Analysis – Projections and Financial Model – 10%
    6. Exit Strategy Discussion – 10%

    There will be no team assignments due to the challenges posed by the COVID-19 and there will be no recorded or live student presentations. All business plans submitted will be written.

  2. Individual Business Model Canvas Cases will include a business evaluation for 4 existing businesses in the form of only the Business Model Canvas, a SWOT Analysis, a Porter Five Forces Analysis and recommendations BOTH for and against investing in the company, (expectations are 3 page single space papers or graphs, and/or combinations of each explaining the canvas, the Porter Five Forces Analysis, the SWOT Analysis and the business plan for the companies assigned. The case due dates will be announced in the Canvas Assignment Sections.