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Ramapo College of New Jersey Marketing Ethics Case Analysis

 

Please keep in mind as you are completing your case analysis, that ethical perspectives vary from individual to individual.   Your job in the case study is not to only identify what seems ethical to you as an individual, but to also recognize what may seem to be unethical to others in your group or organization.    Effective leaders must be able to identify these dilemmas regardless of their personal perspectives.   You are required to use the ethical decision-making model in your text.  Please use the information in the case only; no additional research is necessary.