1-How is the nature of marketing changing?

(Your answer should not exceed 500 words)

2- Positioning Maps

Take a moment to think about the major coffee companies in your area, and draw a perceptual map to think about the space in the market that each coffee company represents. You do not need to turn in your drawing, but you should reference it during this week’s live session.

3-Apply the grid, and try to figure out how Starbucks did each strategy over the last 10 years. (Your answer should not exceed 200 words)

Strategies for Market Expansion

4-Think about one of your favorite brands or products. Apply the SWOT framework to that company. (Your answer should not exceed 500 words)

5- Tech Talk: Question

Write down all devices that are connected (wired or wireless) in your daily life. (Your answer should not exceed 200 words)

6-Assuming, like Jim, you are not an IT professional, would you take the CIO job? Why or why not? (Your answer should not exceed 200 words)

7-What challenges do you think to keep executive IT leaders up at night? (Your answer should not exceed 200 words)

8-How relevant is Ackoff’s article (one of the assigned readings for this week) today? Please use one myth from the article to support your response. (Your answer should not exceed 200 words)