IFAS

Develop an Internal Factor Analysis Summary (IFAS) for your selected case study following the guidance in Chapter 5.

• Helpful Hint #1: internal factors are those the firm as control over. I will be doing reality checks when reading your work, asking, “Does the firm control this activity?”
• Helpful Hint #2: your explanation/comments column can make all the difference in my answer to the question above.
• Helpful Hint #3: yes, a generically named factor can be listed on both the EFAS and IFAS so long as the comments made the difference clear between the two. But a wiser student would modify the names so this situation didn’t arise