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BUS 497A University Of California Santa Barbara Jeff Bezos SWOT Analysis Paper

 

Final Written Case Analysis: You are to prepare a written analysis of a case about an organization that you choose. You will be expected to carefully analyze the case (organization) using the models from class (with the exception of a SWOT analysis) and develop sound conclusions and recommendations. You should demonstrate through the analysis your ability to apply the concepts from the class to a real business situation. I am most interested in your application of critical thinking skills, the preparation of sound recommendations, and the support of those recommendations with compelling data.

Additional guidelines will be available on the course website. The analysis should be no longer than eight pages, double spaced, 12-point font, 1-inch margins. You may add a cover page and additional pages for graphs, charts, tables, figures, or references.

The paper will be worth 30 points. The paper will be graded on content (i.e., concepts from the book and other sources); analysis (critically examining the strategy); recommendations; and grammar/organization. Introduction and problem statement is worth 5 points; Analysis is worth 10 points, Recommendations is worth 10 points, and grammar/organization is worth 5 points. Please see detailed criteria in the rubric.

For assistance, I will send the Rubric and Powerpoint upon acceptance