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Strategic Leadership Memo: First to Market, First to Fail

• What are the 5 factors of enduring leadership in the article and which do you believe matter most (or not at all) in ensuring success in a new market or with a new product? State your reason why (or why you disagree) for each factor.

• After reading this article why do you (or do you not) believe there is a ‘first mover’s’ (or pioneers’) advantage