Business Finance Homework Help

Complete the required reading and answer the following questions:

Required reading:

Brand Management Strategies Chapter 6(See attachment)

Luxury Brand Management Chapter 6: https://drive.google.com/file/d/1BaIsNLastnea_cdBs…

Brand Management Strategies Chapter 7(See attachment)

Questions:

1. Compare how brand promises are communicated in luxury and non luxury brands. In what ways are they the same and in what ways do they differ?
2. Describe each stage of the brand life cycle. At what stage does it make sense for a brand to consider re-positioning?
3. Discuss the steps needed to construct a segmentation model using pyramids. What are some of the consumer behavior areas that pyramids can be used to frame and understand?
4. How is brand equity different from brand evaluation? How do they contribute to brand value?

For reference, please do page number + file name( for example: page 10, Luxury Brand Management Chapter 6)