Business Finance Homework Help

Choose a publicly traded company from the following:

Ford

Costco

The Walt Disney Company

Amazon

or another publicly traded company of your choice.

Scroll to the “about the company” section usually found at the bottom of the web page, investor relations, reports (or filings), and select a year. The financial statements for any given year will provide two years’ worth of data. Here, you can perform a quick analysis of the company’s financial health. Financial statements can also be located and compared in the Mergent Online library database: https://guides.rasmussen.edu/mergent Learn more about using Mergent Online: https://rasmussen.libanswers.com/faq/209710

• Initial post:

Horizontal analysis, also called trend analysis, refers to studying the behavior of individual financial statement items over several accounting periods (2 years here). Use the most current year as the base year and make a comparison of sales/revenues, operating expenses, and net income. What do you see? Give a 200-400-word summary post.

• Reply post:

Prepare a follow up response of 150 to 200 words expanding on how an investor might use information from a horizontal analysis. Note a single horizontal analysis is not a comprehensive analysis, but you can infer how the firm is doing.