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Ethical Response of Organization Ethics and Marketing Opinion Editorial

 

I’m working on a management writing question and need support to help me study.

A properly structured Opinion-Editorial (Op-Ed) between 1,400-1,500 words, on an ethical issue that has recently been in the media (last six months).

It is to be directly connected to one of the following thematic areas:

  • Ethics and Corporate Social Responsibility (CSR)
  • Ethical Issues in the Workplace
  • Ethics and Marketing
  • The Environment and Business Ethical Responsibilities
  • Globalization and Business Ethical Responsibilities

Your Opinion-Editorial is to include:

  • An overview / background of the ethical issue.
  • The rationale / justification as to why you chose to explore it.
  • Relevant ethical theories (no more than two) and class concepts (no more than two) that are applicable to your issue.
  • The inclusion of a clearly articulated message that should provoke discussion, controversy and elicit a response. In other words, take a position on the issue.
  • The identification of the opposing side to your argument; counter this with facts and their weaknesses.
  • A robust conclusion that includes at least three points.