Business Finance Homework Help

• Topic: Consumer Motivation – Values and Goals
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First, watch these two videos:

Steve Jobs’ Internal Company Meeting in 1997

https://www.youtube.com/watch?v=NiwJ26kc2YE

Simon Sinek “Start with Why”

www.youtube.com/watch?v=u4ZoJKF_VuA

After watching BOTH videos, answer the following three questions:

(1) What are some marketing-related benefits that a business/organization can gain from appealing to people’s higher-level values and fundamental motivations? Write 1-2 paragraphs to discuss your point. Use word-by-word quotes (“…”) from the videos to support your argument.

(2) What are some organizational or management-related benefits that a business/organization can gain from appealing to people’s higher-level values and fundamental motivations? Write 1-2 paragraphs to discuss your point. Use word-by-word quotes (“…”) from the videos to support your argument.

(3) What other personal/professional insights did you gain from these two videos? Did they inspire you in some way? How would you apply these insights to your personal or professional life (e.g., managing your career or business)?