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Arab Open University Market Based & Resource Based Approaches of Strategy Questions

 

Question 1: 500 words

The first step in creating your personal marketing plan is to conduct a career audit.

Apply the “Evaluate your abilities” step in career audit on yourself including your work (if working), a specific project you did, your academic progress or any major event(s) on your career path.

Question 2: 500 words

“Market based approach” and “Resource based approach” are two approaches of strategy that companies can apply in the market.

Choose one example company from the market that applies “Market based approach”, and another example company that adopts “Resource based approach”; explain the process in each company using your own words.

Explain by providing two real examples from the market of two companies applying “Push and Pull strategies” (one example company for each strategy)

Question 3: 400 words

  • A company is producing a product for $1000, while incurs the following costs:
  • Apply the SMART framework to any objective you want to achieve whether it is personal or the company you work for. (10 marks)

Rent: $1500, labor salaries $300, raw material $220, packaging $80, insurance $2000, fixed salaries $1500, interest loan payments $1000.

Calculate the break-even in unites. Show your calculations. (15 marks)

Question 4: 500 words

Explain with examples the process of the HR policy concerns the flow of people into, through and out of an organization.