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UM Pairing the Fashion Industry with The Sharing Economy Case Study Report
1. Compare and contrast the business models of Style Theory, Covetella and Rent The Runway using the business model canvas framework. What are the key similarities? What are the key differences? Here you need to provide a full comparison of Customer Segments, Pricing, Key Activities (Value Chain) etc.
2. How important is trust in the Bag rental segment of Style Theory’s business? How does Style Theory deal with the issue of trust?
3. How should Style Theory grow from here? What could future possibilities be in order to stay relevant?
4. As an investor, in which of the 3 companies (Style Theory, Covetella, RTR) would you invest in and why?
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