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Response Postings: Response Postings should be substantive postings (offer new information), contributing to and advancing the examination of the questions at hand. Every response posting must include at least one reference and citation. Response postings must be at least two paragraphs (with 3 to 8 sentences each).

post 1:

Panel Data

Panel data, or longitudinal data, is a method of collecting data which contains observations about different cross sections across time (Erica, 2021). It refers to multi-dimensional data that generally involves measurements over some period of time (Moffatt, 2019). Panel data consists of researcher’s observations of numerous phenomena that were collected over several time periods for the same group of units or entities (Moffatt, 2019).

A company may recruit participants to be in a panel and each panel member installs a piece of monitoring software to gather panel data (Kaushik, 2010). The software collects all the panel’s browsing behavior and reports it to the company running the panel (Kaushik, 2010). Panel data can also be collected when people unknowingly opt into sending their data (Kaushik, 2010). An example of this would be giving samples to individuals over time and record observations or information on each individual in the samples (Moffatt, 2019).

There are a number of advantages of panel data, including the ability to minimize estimation biases that may arise from aggregating groups into a single time series (Erica, 2021). Panel data also has the ability to detect and measure statistical effects that pure time series or cross-sectional data can’t (Erica, 2021). Additionally, panel data contains more information, more variability, and more efficiency than pure time-series data or cross-sectional data (Erica, 2021).

References:

Erica. (2021, March 3). Introduction to the Fundamentals of Panel Data. Aptech. https://www.aptech.com/blog/introduction-to-the-fundamentals-of-panel-data/.

Kaushik, A. (2010). Web analytics 2.0: The art of online accountability & science of customer centricity. Indianapolis, IN: Wiley.

Moffatt, M. (2019, April 10). The Definition and Relevance of Panel Data in Economic Research. ThoughtCo. https://www.thoughtco.com/panel-data-definition-in-economic-research-1147034.

post 2:

Website Traffic Analytics carry out many functions. They count number of visits, unique visitors, and user engagement metrics for the website. We can use website analytics to compare long-term traffic trends, analyze competitive sites that overlap and opportunities, and analyze referrals and destinations.

By comparing long-term traffic trends we answer the question of how has our site doing compared to the competition. The texts discusses how Google Trends can compare competing site to each other and monitor traffic for a given timeline. This tool also allows users to focus on certain regions and subregions, with greater geographic strengths of the competition. Users have the ability to analyze competitive sites overlap and opportunities. Google Trends allows users to view Also Visited data to recognize which site are frequently visited and one’s competition. This also allows users to follow and observe which trends pertain to them. Finally, the analysis of referrals and destinations, notes which sites refer additional traffic to your site. Google trends give users the opportunities to see who is giving one’s competition traffic and how you compare.

Website traffic analytics are great tools to use. Because websites can view audiences insights, traffic journey, geo distributions, subdomains, top pages and more of your own website and of competitors. If properly used, these tools can help site leverage themselves above competitors.

post 3:

Rich Media

Rich media is any form of digital advertising that includes several interactive elements such as video, audio, or others that are designed to encourage user interaction (Rich media). Rich media enables advertisers and marketers to create sophisticated ads that can trigger user responses with ease. With the use of HTML5 technology, ads can incorporate several different layers of content in a single placement (Rich media). Since rich media uses several interactive elements for advertising that offers infinite possibilities for advertisers to present their messages in an impactful and believable way.

Rich media ads are important for multiple reasons. The first one is to enhance interaction rate, this helps in allowing instant data capture, purchase intent and message association. The next one is that it enhances brand awareness, since rich media ads are relatively new, customers take notice of it the moment it appears on the screen.

Rich media has been becoming increasingly popular in digital advertising over the last decade. There are a few reasons for this. The inclusion of rich media on web pages has become easier as browsers and websites have integrated HTML5, which allows for easier placement and loading of rich media elements (Examples of rich media). But that alone didnt drive the interest in rich media advertising.

References

Examples of rich media content to hook your audience. (n.d.). Retrieved May 27, 2021, from https://uplandsoftware.com/kapost/resources/blog/r…

Rich media: Definition, formats and examples. (2020, July 01). Retrieved May 27, 2021, from https://www.knorex.com/blog/articles/rich-media

post 4:

Competitive Intelligence (CI)

Competitive Intelligence analyzes data about a firm’s competitors, vertical markets, or the entire web ecosystem. For example, AMD, the microchip manufacturer, can use competitive intelligence data to understand its direct competitor Intel performs. That means measuring growth rates of visitor trends or identifying good traffic sources for Intel and using that information to inform AMD’s strategy. Alternatively, AMD can access CI data for all businesses in the semiconductor industry and then index their competitor’s performance against their own and identify new opportunities.

For a long time, the only options for getting competitive intelligence on the Web were solutions such as Alexa (a toolbar), comScore (a panel), and Hitwise (an ISP). Alexa data was free, but the latter options were expensive, and hence data was inaccessible to many. However, in the past two years, a host of paid and free tools have become available in the marketplace. These include Compete, Google’s Insights for Search and Ad Planner, single-purpose solutions such as Wordtrackers and Quantcast, alert-based solutions such as Trackur, and many more.

Competitive intelligence is an important aspect of strategic management. It helps decision-makers measure their performance against rivals and make effective future strategies. However, in an age of surplus information, sifting through the right sources for meeting specific goals and objectives can be difficult. If you’re responsible for driving your organization’s strategy, here are the top external sources of competitive intelligence that should be on your radar.

– Competitor websites

– Annual reports

– Premium databases

– Syndicated reports/ analyst reports

– Primary research

– Social media

– Patent databases

Kaushik, A. (2010). Web analytics 2.0: The art of online accountability & science of customer-centricity. Indianapolis, IN: Wiley.

7 Sources of competitive intelligence for strategic management. Netscribes. (n.d.). https://www.netscribes.com/sources-of-competitive-intelligence/.

post 5:

JavaScript Tag

JavaScript is a programming language commonly used in websites to perform functions that the HTML cannot do. It can be used for validating forms, detecting browsers, adding dynamic functionality, and more (JavaScript in HTML).

The <script> tag is used to embed a client-side script (JavaScript). The <script> element either contains scripting statements, or it points to an external script file through the src attribute. Common uses for JavaScript are image manipulation, form validation, and dynamic changes of content (HTML <script> Tag).

JavaScript is perhaps the most important web development language. Even though most server-side development is done with one of the more “conventional” programming languages, just about every website uses some amount of JavaScript for “front-end” functionality. Moreover, the evolution of the language itself and the standardization of browser technology has given rise to in-browser web apps powered almost entirely on JavaScript. JavaScript frameworks have thrown that trend to hyperdive (JavaScript: Here’s What You Need To “Learn JavaScript Deeply”).

HTML <script> Tag. Retrieved from https://www.w3schools.com/tags/tag_script.asp#:~:text=The%20tag%20is%20used,and%20dynamic%20changes%20of%20content (Links to an external site.).

JavaScript in HTML. Retrieved from http://www.simplehtmlguide.com/javascript.php (Links to an external site.)

JavaScript: Here’s What You Need To “Learn JavaScript Deeply”. Retrieved from https://html.com/javascript/#ixzz6w2mJ3dtz (Links to an external site.)