Business Finance Homework Help

Complete the Marketing Vehicles Table, identifying the marketing vehicles you will use to reach your customers.

Be sure to include the cost of each marketing vehicle.

1. Add any additional notes under the table.

Delete the italicized examples.

• Marketing Vehicles TableMarketing VehicleFrequencyCost/Month
• Example 1
• Social Media: Facebook and Instagram

2–3 times per week$600 per month

Example 2

TV Stations: Local Station, WTC

1 time per week$1,000 per month

Example 3

Free Samples

2 events$500 per month               

Copy and paste the Marketing Vehicles Table into the discussion area.

Complete the Setup worksheet in the Business Plan Financials Excel Template according to the instructions in the guidelines

Company Name and its Significance

Café Boomers Company is the name of the company. To win the customers’ attention and loyalty, the company name should be impressive. Using the name stated will make it easier for the customers to grasp its name, products, and services. The word boomers will have a positive effect on the customers because they will have the urge and push to be part of the booming café. Company names normally attract customers thus the need to use a name that they can master. Additionally, individuality is a crucial component in marketing, and the name bloomers will give the impression to the customers that they are part of the booming coffee shop. It is also a good name for positive initial expression.

Product Description

Café Boomer is a coffee-selling company that offers a variety of beverages, pasta, and pastries, making it a haven for all coffee lovers. It is a coffee center where customers of all works of life can congregate, read, and even get entertainment. Other services such as music and video shows will give customers necessary entertainment while enjoying their coffee. Free Wi-Fi will also help the internet and social media lovers to enjoy their coffee while browsing their favorite sites.

I will be the major shareholder of this company with other partners being my two friends. Since the startup cost will be relatively high, I will finance three-quarters of the company cost while my two friends share the remaining quarter in the proportions of their choice. Since there are existing companies that operate within this industry, the entrance phase will be challenging. The competitiveness of the market due to product and service saturation means that we will have to take a different approach. To improve our success, we will have to partner with companies that already exist in the town so that we can share customers and referrals whenever possible. The company will also offer unique coffee products like Café Espresso Con Pan, Café Miel, and Café Latte. The mentioned beverages are rare in the selected town, and this will be an opportunity to venture into this virgin market. We will also prioritize pastries such as Strawberry Cheese, Banana Pudding, Lemon Crumb Muffins, Blueberry Muffins, and Blueberry Muffins. The ultimate goal is to provide, quality, affordable and unique products and services that meet customers’ expectations.

MISSION

“Café Boomer will boom daily for the sake of serving our customers unique coffee, pastries, and pasta. We cherish our customers and as such, our products will always be affordable, quality, and unique. With a serene and conducive environment, our customers will get to enjoy themselves and relax in our stress-free environment. We will keep growing together and walking the miles of your desires”.

VISION

To offer our customers fresh and unique coffee alongside memorable services that will create a delightful family experience across the community.

TAGLINE

“Bringing together the community through a cup of coffee and sharing pastries for a tighter relationship.

• Marketing vehicles information from this post in your Week 5 assignment, Marketing Plan and Budget.
• Information from the Setup and Marketing Budget worksheets in Section 2 of your Week 5 assignment.
• If you are new to Excel, you may want to view these LinkedIn Learning courses on working with Excel. These courses focus on performing data entry in Excel.
  • Build Your Foundation in Excel [Video].
  • Getting Started With Microsoft Excel [Video].
• You may also find these LinkedIn Learning courses on how to interpret a business’s financials useful:
  • Finance Essentials for Small Business [Video].
  • Finance for Non-Financial Managers [Video].
  • Finance Foundations for Solopreneurs [Video].
• You may also find Stephanie Morrow’s article on how to set up a marketing budget, Cost of Marketing: What Is the Average Budget?,