Business Finance Homework Help

You will have to choose any company or product , brand (e.g. Walmart, Apple I-phone etc.) that you are interested in and you will analyze its marketing plan for this project.

What to include…

Introduction, Please provide a short introduction of the company or product. What is its business mission? Strategic Planning and Environment analysis. What are the internal and external situations that the company are facing? How’s SWOT analysis? What would the needs & wants that the company tries to satisfy?Please provide some examples.

STP strategy, Has the company of your choice used the market segmentation process? If so how? Who is the target? What about positioning? Product strategy. What needs does the product offered by your company fulfill? How?

What are the featuresWhat are the different types of promotions used by the company of your choice. Provide examples of advertisement/commercial or social media used by your company

What are the different pricing strategies used by the company of your choice. Reasonable reasons to have that prices?

Place strategy, What are the different types of channels used by the company of your choice to provide its products to its target consumers? What is the reason?

Branding strategyWhat type of branding strategy does your chosen company have? Why do you think they chose that strategy? How about packaging about the product sold by your company?

Conclusion With respect to different marketing strategies used by your company, do you think your company is doing well? Why?

You must insert your explanation in each slide, otherwise you will receive 0 score for the final project grade.