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CU Marketing Management What Is the Role of MSRP in Your Pricing Decision Worksheet
Please address the questions in the Pricing Assignment for the Marketing Management Class.
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Student or Team Name: Pricing and Margin |
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Pricing is one of the most complex decisions in marketing because it requires balancing multiple objectives, including cost/margin, positioning in the mind of the consumer, impact on channel/distribution partners, and competition. This assignment is designed to illustrate the effects of the pricing decision in these different contexts.
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Student or Team Name:
- Many small retailers will buy through a wholesaler instead of buying direct from the manufacturer. Given the pricing policy for Brand X in question 2, what would be the wholesaler’s selling price (WSP) if the wholesaler has a desired margin of 15%?If the retailer has a desired margin of 30%, what would the retail price be?What volume discount would the manufacturer have to offer for the retailer to price at MSRP?
- Retailers may use some of the promotion allowance to offer special price promotions. If the retailer uses one-third of the allowance for price promotions, what would the average retail price be for Brand X in question 3?
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