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Needs work |
Developing |
Developed |
Excelling |
| Introduction
Introduction to the Organization: Company History. Current Status. Products. Latest news. Executives. Business Model (10%) |
None of the essential materials are included. Company introduction is missing |
Some of the essential materials are included. A basic introduction to the company with some focus on history and present status. All the details are from the company website. |
Most of the essential elements of the materials are included. A good introduction to the company, the current status of the company is covered and key executives and business model are mentioned along with some insights on the company’s standing in the market. Both the company website and other reliable sources have been used to write the analysis |
Exceptional work with all of the key elements if the materials required for this section included. The sources of the analysis are dependable with a discussion on how the company presents itself and how others view it. Most of the analysis is based on third-party reliable sources. |
| Industry
II Identification of Industry & competitors:Identify the industry in which the company operates, discuss its position in the industry with regards to its competitors, identify all competitors and also identify reasons for their positioning in the industry (15%) |
Fails to address industry(ies) in which an organization competes and/or its competition. |
Identifies one or the other (industry and its competitors) or identifies correct industry but wrong competitors or vice versa. Data sources are not mentioned. |
Lists and briefly discusses industry(ies) in which organization competes & its competitors –Data sources are mentioned but are not very reliable |
Lists and briefly discusses industry(ies) in which organization competes & its competitors. Positions the organization with regards to its industry and competitors and provides evidence from reliable data sources. |
| Organization
III Analysis of Organization: Mission, Vision, Core Values, Operating Guidelines, Core Competencies, Goals (15%) |
Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address most of the requirements.
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Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of, or capability to apply, theories needed to address some of the requirements. |
Meets the criteria for this Outline Items, and demonstrates knowledge of, or capability to apply, theories needed to address the requirements. Good understanding of how these values guide the organization. |
Demonstrates knowledge and capability to apply theories and tools in the analysis of the organization in terms of its mission, vision, core values, operating guidelines, and core competencies. |
| Internal
IV Analysis of Internal factors that impact the company: policies, people, culture, executives- studying the inside story (15%) |
Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address most of the requirements. Points or issues are obsolete and the internal environmental factors covered are in the wrong categories. Data sources are missing. The student has no understanding of how external factors impact a business.
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Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of, or ability to use, theories & tools needed to analyze Internal Environment. May not identify some strengths and weaknesses of the organization. Data sources are mentioned but are not reliable. The student has some understanding of how internal factors impact a business |
Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of, or ability to use, theories & tools needed to analyze the internal environment. May not identify some issues and strengths the organization has. Data sources are mentioned and somewhat reliable. The student demonstrates a good understanding of how Internal factors impact a business.CEO compensation is discussed |
Demonstrates knowledge of, & capability to apply, theories and tools in the analysis of the internal environment. Also identifies the strengths of the organization. Data sources are mentioned and a number of third-party reliable sources have been used. The student demonstrates an excellent understanding of how external factors impact a business. CEO compensation is discussed and related issues discussed |
| External
V Analysis of Macro-Environment: Political, Economic, Social, and Technological forces – Opportunities & threats. Includes identification & analysis of global factors & application of analysis to business situation. (20%) |
Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address most of the requirements. Points or issues are obsolete and environmental factors covered are in the wrong categories. Data sources are missing. The student has no understanding of how external factors impact a business.
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Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of, or ability to use, theories & tools needed to analyze Macro-Environment. May not identify some threats and/or opportunities facing the organization. Data sources are mentioned but are not reliable. The student has some understanding of how external factors impact a business |
Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of, or ability to use, theories & tools needed to analyze Macro-Environment. May not identify some threats and/or opportunities facing the organization. Data sources are mentioned and somewhat reliable. The student demonstrates a good understanding of how external factors impact a business. |
Demonstrates knowledge of, & capability to apply, theories and tools in the analysis of Macro-Environment (e.g., Political, Economic, Social, and Technological forces). Also identifies the threats and opportunities facing the organization. Data sources are mentioned and a number of third-party reliable sources have been used. The student demonstrates an excellent understanding of how external factors impact a business. |
| Writing
grammar, sentence structure, vocabulary, spelling, and punctuation (10%) |
Case has 10 or more errors.
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Case has 6 – 10 small errors. |
Case has 1-5 errors. |
Case is free of errors. |
| APA Format
APA referencing, formatting and citations (10%) |
The case has no to minimal in-text citations, issues with referencing – incorrectly formatted or mismatch etc. Formatting has many issues.
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The case has no to minimal in-text citations, also there are some issues in references and formatting. |
The case has all references, formatting is generally good, in-text citations are there but have some issues. |
The case is error-free with close attention to in-text citations, references and citations. |
| Sources
Quantity and Quality of resources- Use of reliable sources. Information gathered from not only the company but also relaible third party sources- reports etc. (5%) |
Data collected from unreliable/dated sources
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Information from only company website and some other sources
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Company website/news/business-reports etc. used to collect all the information. The information looks mostly reliable.
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Information is current and reliable. A variety of information sources have been used. Most information comes from reliable third-party sources.
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