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SDSU Hundreds of Millions of Smartphones uBreakiFix Discussion
Discussion Instructions (READ CAREFULLY)
This Discussion assignment allows you to select which Discussion post you would like to complete. You only need to complete one of the two discussion posts below. Once you post your discussion, it will be visible to all of the students in the class.
Discussion posts should answer all of the questions and should be written in paragraph form. Discussion posts should be organized and should include an introduction and conclusion. You should conduct research to answer the questions and cite references in the text and also provide links to references at the end of your post. Please review the Written Communication Rubricfor expectations for this and future discussion posts. Expected time to complete this post: 90 – 180 minutes.
After completing your post, you must read through your classmates’ posts and respond to at least one post from a classmate. Your response can (1) highlight what you learned from the post and/or (2) discuss what you found most surprising or interesting about the post. Responses should be no longer than one paragraph in length.
Option 1: Franchising
Go to the Entrepreneur franchise zone web page at http://www.entrepreneur.com/franchise500 and view the top 500 franchises for the past year. Look through the list and select a retailer that you would like to analyze more closely. For the retailer selected, answer the following questions. You should reference information from the Entrepreneur page for the chosen retailer and what you learned from Chapter 2 in your responses, in addition to including references for other sources used for the post.
- Name the retailer and explain why you selected this retailer.
- Provide a detailed overview of this retailer using information from the Entrepreneur website and the retailer’s website.
- What type of retailer is the retailer you selected?
- What are the main challenges being faced by this type of retailer?
- Describe the variety and assortment that this retailer offers.
- Does the retailer offer products, services, or both?
- How does this retailer add value for customers?
- Why does this retailer choose to operate as a franchise (what are the benefits of operating as a franchise)?
- What are the benefits for a franchise operator of buying into this franchise?
- Using the information provided on the Entrepreneur website, what are the requirements for franchising this retailer?
Option 2: Favorite Retailer
Think about your favorite retailers. Select one that you are loyal to and that you shop at frequently. Answer the following questions about this specific retailer. You should reference information from the retailer’s website and what you learned from Chapter 2 in your responses, in addition to including references for other sources used for the post.
- Name the retailer and explain why you selected this retailer.
- Provide a detailed overview of this retailer using information from the retailer’s website, secondary research, and your own knowledge of the retailer.
- What type of retailer is the retailer you selected?
- What are the main challenges being faced by this type of retailer?
- Describe the variety and assortment that this retailer offers.
- Does the retailer offer products, services, or both?
- How does this retailer add value for customers?
- Why do you like this retailer (why is it one of your favorites)?
- Name the retailer’s primary competitor and briefly describe why you consider this retailer to be the primary competitor.
- What would this competitive retailer have to do to get you to shop at its store?