Business Finance Homework Help

Work Individually to provide a Marketing Proposal to revitalise Bosideng brand. Your proposal should be developed based on Ivey Publishing Case: Bosideng: How to Revitalize the Brand? [W20600-PDF-ENG].

Imagine yourself as a brand manager of Bosideng, and you’ve just received market research report from Shanghai KMIND Business Management. Your Marketing Director is asking you to summarise key learnings form the research and provide a proposal to revitalise Bosideng brand. Your marketing proposal MUST include,

• Diagnose category and consumer trends
• Analyse the situation of Bosideng brand in the changing market environment, using SWOT tool
• Develop a proposal covering 1] your recommended option (one of the two options as outlined in the case material), 2] related marketing strategies (4P decisions) to support this strategic direction.

You’re expected to reflect and leverage key learning from the IM course, i.e. segmentation, targeting, positioning and 4P strategies.

Case Study Write-up Rubric is attached for your reference.