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This week we will analyze a case study by  Anna Waldman-Brown and Georgina Campbell Flatter, titled Scaling Sanergy: Growing a Promising Sanitation Startup.

SUMMARY

Sanergy was installing 100 new toilets per month in the slums of Nairobi, Kenya, but David Auerbach’s team still had a long way to go before reaching their targeted economies of scale (at which point they could provide sanitation services to all Nairobi slum residents at less than one-fifth the cost of a running-water sewer). Now that Sanergy’s for-profit arm was finally generating revenue, it was time to consider the next steps to grow the company. Economies of scale in collection and conversion processes would allow Sanergy to sell waste-converted products to farmers at greater volume and profit, but first, they had to install many more toilets, which in turn demanded additional funds.

Learning Objective

• To generate class discussion on the challenges entrepreneurs and startups face when scaling an early-stage success in an emerging market;
• consider costs and benefits of saturating the current market versus expanding to new markets, and of researching and diversifying product line vs. pushing proven product line more widely.

Instructions:

• Follow guidelines for writing a case study analysis are provided in the Course Resource module. These guidelines were adopted from the Ashford University Writing Center
• Case analysis report must be written according to APA standards.
• Submit case analysis report in Microsoft Word format in this week’s Dropbox folder.

Case Study Analysis Grading Rubric

CRITERION

STRONG

3 Points

AVERAGE

2 Points

WEAK

1 Point

SORE

Identification

Of Main Issues/Problems

Identifies and

Demonstrates a

sophisticated

understanding of the main issues/problems

in the case study.

Identifies and

Demonstrates an

accomplished

understanding of

most of the issues/problems.

Identifies and demonstrates

Acceptable understanding of

some of the

issues/problems

in the case study.

Analysis

And Evaluation of Issues/Problems

Presents an insightful

And thorough

Analysis of all

Identified issues/problems;

Includes all

Necessary calculations.

Presents a thorough

Analysis of most

Of the issues

identified; missing

some necessary

calculations.

Presents a

Superficial or

Incomplete analysis of Some of the

Identified issues;

Omits necessary

calculations.

Recommendations on Effective

Solutions/

Strategies/Biblical Perspective

Supports diagnosis

And opinions

With strong

Arguments and

Well documented

evidence; presents

a balanced and

critical view; presents a biblical perspective;

interpretation

is both reasonable

and objective.

Supports diagnosis

And opinions with

Limited reasoning

And evidence;

Presents a somewhat one sided argument; presents a biblical perspective; demonstrates little

engagement with

ideas presented.

Little or no Action suggested, and/or inappropriate solutions proposed

to the issues in

the case study.

Links to Course Readings and Additional Research

Makes appropriate and Powerful connections between identified

issues/ problems

and the strategic

concepts studied

in the program/ course readings and

lectures; supplements case

study with relevant and thoughtful research and

documents all

sources of

information.

Makes appropriate

But somewhat

Vague connections

Between identified

issues/problems

and concepts

studied in program/ course readings

and lectures;

demonstrates

limited command

of the analytical

tools studied;

supplements case

study with limited

research.

Makes inappropriate or little connection

Between issues

Identified and

The concepts

Studied in the program/course readings; supplements case

study, if at all, with incomplete research and documentation.

Writing Mechanics

And Formatting

Guidelines

Demonstrates

clarity, conciseness

and correctness;

formatting is

appropriate and

writing is free

of grammar and

spelling errors based on APA style manual

Occasional grammar

Or spelling errors,

But still a clear

Presentation of ideas; lacks

Organization based on APA style manual

Writing is unfocused, rambling, or contains serious

errors; poorly

organized and

does not follow

specified guidelines based on APA style manual.

Start DateSep 5, 2021 10:52 AMDue DateSep 12, 2021 11:59 PMAttachmentsW5 Scaling Sanergy.Growing a Promising Sanitati… (1.11 MB)Download All Files