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UCI Soft Drink Market Elements of Marketing Strategy Report

 

Videos:

The Business Professor. (2021, February 9). What Elements Make Up a Good Marketing Strategy? [Video]. YouTube. 

  • Professional Assignment 1 – CLO 1, CLO2, CLO 3, CLO 4Group Assignment
    Create a group with 2-3 other classmates. Your instructor may be able to assist you by assigning groups. For maximum interest, try to connect with classmates who live/work in different countries. To complete this assignment, you will need to work with your group members.
    For Professional Assignment 1 – Develop a response using the following to guide you:   

Identify a product/service of your choice.

  • Provide the description of your product (at least 250 words) and market (at least 250 words).

Identify your segment, target market, and positioning strategy (at least 250 words).

  • Develop a SWOT analysis with at least four points for each dimension.

Develop a PESTLE analysis with at least four points for each dimension.