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Capella University Brief background on Unified Infotech Discussion

 

Prepare a 7-10-page business analysis that explains the generic  business strategies for an organization, analyzes the business strategy  used and the company’s business model, analyzes the corporate strategy  of the company and the overall corporate structure and management  systems, and analyzes the strategic fit between the business and  corporate strategies.

Introduction

AFI, VRIO, and value chain are just three concepts you need to  understand as a business strategist. This assessment focuses on these  important facets of business analysis.

Introduction

This portfolio work project will help you differentiate between  business strategy and corporate strategy, and analyze the fit of a  business strategy to an organization.

Scenario

Building on your work from Assessment 1, the vice president of  strategy has now tasked you with providing a business analysis of the  organization’s business strategy. This includes level of diversification  (product scope), geographical and vertical scope, and the overall fit  with the business strategy or strategies.

Your Role

You are a strategic analyst for the company you have selected to use in this course.

Requirements

Use information from the company’s website, the Capella library, and  your course textbook to complete this assessment. Write a business  analysis that includes the following:

  • Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.
  • Analyze the business strategy the company uses in its marketplace  approach. Provide examples of how the strategy is used to position the  company in a competitive environment.
  • Analyze the company’s business model:     
    • What are the core products?
    • How does the organization make money?
    • What is the customer value proposition?
    • What is the profit proposition?
  • Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.     
    • Has the company expanded from its original product line or field of operation?
    • Does the company own vertically related activities along the value chain for its products?
  • Analyze the overall corporate structure and key management systems.     
    • Does the company employ diversification, vertical integration, or globalization?
    • Are global alliances part of the corporate strategy?
  • Analyze the strategic fit between the business and corporate strategies of the company.

Deliverable Format

The Business Strategy Analysis is a professional document and should  therefore follow the corresponding MBA Academic and Professional  Document Guidelines, including single-spaced paragraphs.

In addition to the analysis, include:

  • Title page.
  • References page.
  • APA formatted references from at least five sources.
  • 7–10 pages in length, in addition to the title and references pages.
  • Written for executive leadership.

Evaluation

By successfully completing this assessment, you will demonstrate  your proficiency in the following course competencies through  corresponding scoring guide criteria:

  • Competency 3: Analyze the internal and external environments of an  organization in order to formulate and implement successful strategies.      
    • Explain the generic business strategies for a company.
    • Analyze the business strategy a company uses in its marketplace approach.
  • Competency 4: Apply strategic concepts and models to ensure the  fit between strategy, organizational structure, capabilities, and goals;  and the external environment.     
    • Analyze a company’s business model.
    • Analyze the corporate strategy of a company.
    • Analyze the overall corporate structure and key management system of a company.
    • Analyze the strategic fit between the business and corporate strategies of a company.
  • Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.