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Rasmussen College Revision Strategic Fundamentals and Environment Paper
Please make revisions to this paper, HIGHLIGHT the changes. Use this feedback to make the revision.
- I like the concept of reviving an existing company.
- The one item that I would like to see is applying the techniques more closely to your revitalization plan. For example: What is the current mission and vision? Should they be changed or adjusted?
- For the STP approach, you already have some loyal customers. Survey them, create a focus group and ask their opinion on what is working well, and what is not.
- Speak a bit more where you see your investments happening. Will it be in new products and if so do you have some specific ideas? Would it be in marketing and if so what channel (print, media, web, etc) would you use?
- What are some new ways that you can differentiate yourself? If you are going to differentiate what are the differentiators?
- I loved your list of ways to enhance creativity and innovation. Nice work. Those are examples to me of the tangible items that your company can try, assess and adjust as needed. Nice job there.
- The Number of resources is great.
- The PowerPoint is very nice as well.
- I hope these thoughts help you draw out a little more detail on items that you would to help the company grow. Let me know if you have any further questions.