Business Finance Homework Help
MU Skullcandy Discussion
Please answer these questions along with the usual business case analysis:
- Was the headphone an attractive industry when Alden entered with Skullcandy?
- Does Skullcandy have a sustainable competitive advantage in the market? If so, what is it and why is it sustainable?
- How are Skullcandy’s products positioned? How is this positioning supported (or unsupported) by the company’s functional-level strategies?
- What are some of the features of Skullcandy’s product development strategy? Do you have any recommendations for how it is managed