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PPD Marketing Qualtrics Case Reflection

 

I’m working on a marketing case study and need a sample draft to help me learn.

Read the case attached and write a 400 words reflection answering following questions:

  • What are the benefits, costs, and/or limitations of an inside sales model?
  • What insights into the role of a salesperson did the case reveal? How is it evolving?
  • Explain Qualtrics “Trojan Horse” land-and-expand approach? Why did they use this approach? How effective was it?
  • Would you recommend Qualtrics continue its “radical transparency” strategy? Why or Why not?