Business Finance Homework Help

SLU Managers for International Markets Discussion

 

The file that is attached to this study pool assignment is for Part 1 and Part 2. The book must be cited page numbers on both parts and it must be in text citations. Also must use at least 2 additional references which are to be websites that are based in the United States. Failure to do this with the websites will result in an editing to be completed.

Part 1 A (Must be a minimum of 3-6 sentences, with the attachment cited and at least one website that is based in the United States).

After reading the article and the chapter 1 in the book, I believe to have some knowledge to answer the question below ?

What can companies do now to prepare their managers for international markets?

After reading the MTV case, I believe that there are now globalization tools that the managers can use and get some idea of the international markets. There are so many different ways and platforms to get to know the international markets in more detail. One of the things that come to my head straight away is the opportunity to have an internship at that certain country or market for that particular manager, where he will be able to travel to the country and get some research done and check from inside how the local market functions. Or you might have an International employee who knows the local market of his country and he can be the potential manager for that “international” market. Moreover, in the globalization era there is an internet that has all the needed data and information available in order to acquire the international markets. So one of the ways, would be the online research of the market through various platforms and the use of that information to analyze and prepare for the market. 

How can entrepreneurs and small businesses with limited resources prepare?

Once again, I think in era of globalization, you don’t need any big resources as all the needed information is online and pretty much accessible as there’s no actual need to travel and make the physical research in that certain market or country. Therefore, there’s so many networking platforms or some agencies that provide the service of analyzing the market for you, it will cost some money but I believe it will be worth it. Lastly, with the globalization starting to peak, there are always a way to find for some information that you are looking for. The only question is how badly you want it and in era of the internet and virtual networking, if you put some effort in you will definitely see some success.

Part 1 (B) Same instructions as part 1 (a)

Conducting business in the international markets is extremely competitive.  Although multiple industries are involved in daily international businesses, the larger companies that come from wealthy nations control a large population of the market.  For organizations to stay relevant in the international world, they must develop a global mind set and understand the interworking of international business.  Embracing globalizations and understanding how other cultures plays a huge role.  It is always important to research the market and come up with a strategy with a solid business plan.  “Investigate and identify the potential demand for products or services in the various countries you are targeting, the logistics of delivery of goods and the cost of doing business” (Gordon 2016). 

Entrepreneurs and small businesses with limited resources have difficultly breaking into international barriers.  They must be consistent, communicate effectively and respectfully, understand their international customers, learn how to market effectively, create global awareness, and always stay vigilant of their competitors.  “Another need that multinationals must consider is the need among all the world’s people for sustainability-development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (J & K Wild 2019).   Entrepreneurs and small businesses need to evaluate and understand the three markets (developed, emerging and traditional) to choose which option is best for them to enter in.    

References

Wild, John & Wild, Kenneth (2019).  “International Business: The Challenges of Globalization” (9th Edition).  New York, NY: Pearson Education, Inc. ISBN 10: 0-13-472922-6.  

Gordon, Jack.  “How to Prepare Your Company for Globalization”, April 2016, smallbusiness.chron.com, web.

Part 2

Case Study Assignment 

In this case study you will analyze a case in international business and submit it per the schedule in your syllabus. In your case study, you will need to address the questions by integrating the material into a coherent essay with an introduction, headings and a conclusion, in accordance with APA including a References page. The case study will assess your ability to understand, analyze and synthesize information to produce a clear and coherent conclusion. The case study should be approximately 2 pages long, double spaced, 12-point font, (excluding the References page and title page). The case study analysis should be well structured, include some of your own research, and be grammatically correct. You will need to bring in information from the text as well as 3-4 outside sources that are relevant to the topic.

Read the case “MTV Goes Global with a Local Beat. Answer the two questions under “Think Globally”

Part 3 a ( Please two references that are websites only and based in the United States and must be 3-6 sentences for Part 3(a) and 3(b)

Conducting a case analysis serves several purposes, but in my opinion, it is a great way to provide students an opportunity to use critical thinking and research skills to develop strategies that can be used in the future. It’s a great way to practice the art of making decisions without the pressure of truly effecting a business or employees. The case analysis should provide a way for the author to develop their own analysis of a particular situation or problem and present possible solutions. The world of business is complex and includes many conflicting priorities such as finance, human resources, legal, social responsibility, marketing, management, ethical decision making, and the list could go on forever. The case analysis gives leeway for the author to become mentally engaged in a business problem, develop their own solutions and defend their proposed solutions. As the author develops their case, they may think of new or better solutions to a problem and archive their initial thoughts on potential solutions (Duhaime et al., 2011). 

For my major case analysis, I decided to analyze Facebook’s legal challenges with user data privacy concerns. Concerns about Big Data and the privacy of nearly everyone in the U.S. and the world is becoming a huge topic of discussion among legal professionals and politician. Facebook is not the only social networking site, but it is arguably the largest. Below is my proposed problem statement.

Over the years, Facebook and Mark Zuckerberg have faced a slew of legal issues including data and personal privacy concerns as well as potential Antitrust law violations. The Supreme Court has yet to make a definitive decision on whether communication on social networking sites such as Facebook is protected under the Fourth Amendment due to Third Party Doctrine. Thus, privacy protection on Facebook raises legal questions and challenges in the U.S. (Bedi, 2013). In 2019, the Federal Trade Commission (FTC) ordered Facebook to pay a $5 billion fine for violating consumer privacy after the notorious Cambridge Analytica scandal. To move forward, Facebook needs to find ways to continue its targeted or customizable advertising model for maintaining profits while ensuring users are not subject to major personal data breaches. Big Data is on the forefront of the minds of politicians and the U.S. Justice system, and Facebook has an opportunity to lead the way toward more secure social networking and user data collection by finding solutions to issues before further legal challenges arise.  

Bedi, M. (2013). Facebook and interpersonal privacy: Why the third party doctrine should not apply. BCL Rev., 54, 1.

Duhaime, I. M., Stimpert, L., & Chesley, J. A. (2011). Strategic Thinking: Today’s Business Imperative. ProQuest Ebook Central. https://ebookcentral.proquest.com/lib/saintleo/reader.action?docID=735297.

Part 3 B

Discuss the objectives of case analysis and provide a clear and detailed statement of the organizational problem that you have selected for your major case analysis.

This week we have learned about critical thinking and major case analysis steps. The objectives of case analysis are as follows.

First you are describing a situation or the case, which can be of an organization, a business, or a person, which you want to review in detail. Once you have an understanding of the situation, you will identify the key issues of the situation or case. Once you see the issues and you have the question as to what you are identifying you will need to analyze the details and relevant numbers and concept and come up with a recommendation for a course of action.

“The important thing for you to understand about analyzing cases is that the managerial exercise of identifying, diagnosing, and recommending is aimed at building your skills of business judgment” (Van Ness, n.d.).  Allowing for an in depth study or a review of a problem can help bring a different look into something that needs to be addressed. 

Organizational Problem-American Airlines

This past year has hit all of us hard. During the pandemic, COVID 19 effected a lot of businesses. Some whom have not recovered. I will be looking at American Airlines. United and Delta had declared bankruptcy and ended up pulling out stronger on the other side. American Airlines on the other hand has accumulated a lot of debt and pension obligations by negotiating union concessions to try and stay alive. How long can American continue to operate being in the red? The COVID 19 pandemic initially halted travel and reduced numbers. Now that some are getting back into the swing of things and opening up, can American Airlines keep up? Staffing and maintenance are issues and flights are being cancelled. People have not come back to work.  “American said it’s in the process of hiring hundreds of customer service agents after about a quarter of its customer service agents took voluntary leaves of absence or buyouts” (Lesliejosephs, 2021).

But for the workers that are working, are they being taken care of? “Labor unions representing 40,000 American Airlines pilots and flight attendants say the carrier has failed to provide crews with enough transportation and adequate hotels during layovers, a trend that is depriving them of rest in some cases” (Lesliejosephs, 2021). “Shareholders are nervous – parent company AMR’s share price is down 75% this year” (Tobak, 2011).

Is American Airlines in trouble, can they rebound from the downward trajectory caused by the COVID 19 pandemic? What is the next step for American Airlines in dealing with getting back to normal?