Business Finance Homework Help

I’m studying for my Marketing class and don’t understand how to answer this. Can you help me study?

1. What are the benefits of combining qualitative and quantitative research into a single study or a series of studies? Explain the terms. (Hint: First, outline differences across the two and later list the different types of qualitative and quantitative research methods. Next discuss the benefits of combining the two approaches.)

2. On the topic of focus groups (Qualitative), both off-line and online, would the role of the moderator be a different one? Yes, no why? The issue I have is whether the composition of the focus group will be homogeneous or heterogeneous. The bigger issue is, does this vary too depending on whether the focus groups are online or not