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Introduction

There will be strategic planning assignments in units 1-8. These assignments are designed to have you work through the sections of a strategic marketing plan. Each strategic marketing plan could focus on the current business where you work, an entrepreneurial startup, or another business.

Each unit will cover part of the strategic marketing plan as indicated below.

Unit

Strategic Planning Assignment

Unit 1

Identification of the Strategic Business Unit (SBU) and the Business Model for the Project.

Unit 2

Environmental Analysis and Strategic Implications

Unit 3

Segmentation Analysis and Target Market Recommendations

Unit 4

SWOT Analysis and Identification of Competitive Advantages: Setting marketing goals and objectives

Unit 5

Identification of a Product Mix Strategy

Unit 6

Branding and Positioning Strategy

Unit 7

Ethical Review and Value Strategies

Unit 8

GANTT Chart and Justification for Strategic Implementation & Executive Summary.

Each strategic planning assignment will include research analysis from secondary research using academic and industry trade data. You will make strategic recommendations in each section that will need to be justified through your analysis. Each section will need to be logically linked to the earlier sections and all strategic decisions will be used to build your GANTT Chart and implementation plan in Unit 8.

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Directions

SWOT and Strategic Objectives

In this assignment you will use SWOT Analysis and Strategic Objectives document

to help identify strategic advantages and structure objectives. Your first task in the document is to conduct a SWOT analysis. You will then use this analysis to assess of competitive advantages and strategic objectives