Business Finance Homework Help

4) Identify the most profitable segment vs prior year and 5 years prior

include Financial ratios that must accompany you paper- 5 years of data- Please observe the trends from these ratios

5) Gross Profit margin

6) Net Profit Margin

7)Return on Assets

8 Return in Equity

When finding out which revenue segment is growing for Johnson & Johnson, you must look at past data for their Consumer Health, Pharmaceutical and Medical Devices. Try to find out where geographically these sales are increasing or decreasing, and identify the actual product from each segment that is driving sales or lowering them. It is important to see if your revenue segments are changing.

The professor also needs a spread sheet to be done, you must get the total profits for the Consumer Health, Pharmaceutical and Medical Devices segments and place them on a spreadsheet. Then identify which segment and product contributes to revenue the greatest.

The professor said these things are a must in the project, if they are not there, we will not get a good grade since he told me he is looking for these answers. What I have here should serve as a guide for tackling question 4.When answering your parts please try to include the answer to these questions listed here in your work.

This is what the professor sent us earlier, I just want to reiterate that when looking up the answers for our parts, if you come across the answers to these questions please include them in your work.

Approaches to case

1) History

2) Current Status

3) Mission and Vision

4) SWOT Analysis

5) HR. Marketing, Acquisition, strategies Human Resources etc.

6) Financial Analysis

7) Recommendations