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Ashford University International Market Analysis Presentation

 

Each international market provides unique challenges and opportunities for doing business and day to day living. A commonly used framework for examining these factors is the PESTLE analysis (or framework). The PESTLE framework includes political, economic, social, technological, legal, and environmental issues that impact a company, industry, or target
location.

For this presentation on powerpoint include, develop a PESTLE analysis on a foreign country of your choice (ideally one that interests you or you have lived in). In addition, also consider important considerations/differences in day to day living for an employee considering living in this country. This is a time to fill in your classmates on interesting and important considerations of foreign markets. Please add pictures.