Business Finance Homework Help

I’m working on a marketing discussion question and need support to help me learn.

Understanding consumers is an essential component to a successful marketing campaign. Please read Chapter 5 in the textbook if you have it, if not refer to the slides for this chapter under Course materials and also the following articles. 

https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/19/the-key-to-a-marketers-success-understanding-consumer-motivations/#5a0e454071ee

Council Post: The Key To A Marketer’s Success: Understanding Consumer MotivationsTake the mystery out of your marketing efforts by understanding your consumers’ motivations.Radhika DuggalForbes

https://www.smartbrief.com/original/2020/08/covid-19-changed-consumer-behavior-and-marketing-strategy

COVID-19 changed consumer behavior and marketing strategyAnvil Media’s Kent Lewis explores five impactful changes in consumer behavior caused by the coronavirus pandemic – and how marketers should react and adapt to them.SmartBrief

Please answer the following questions.

1. Describe how understanding the consumer is essential to success in marketing.  

2. How has the pandemic and Covid-19 in general changed the way that consumers evaluate their desire to shop? How has it changed their shopping habits? Name one company that has seen success from changed shopping habits during the pandemic and one that has not. Pleased provide a reason for your answers. 

3. On a personal note, when you go to shop, name 2 things that you evaluate prior to your purchase decision and state why.