Business Finance Homework Help

DESCRIBING YOUR CUSTOMER JOURNEY

1. An example of an extended purchase arising from a high involvement Buying Decision that interests them and one they wish to analyze.

2. IT CANNOT BE A CELL PHONE NOR A COMPUTER NOR A CAR

3. Provide a name for your Shopper (the ‘Persona’), and describe 3-4 key aspects about them, “internal” factors, to help understand how their shopping journey was shaped. (One example of an internal factor: extroverted personality).

4. Describe in a paragraph the buying Scenario (what they were shopping for and examine the need behind it).

5. Hints: you might want to think about a new type of product category the persona is encountering, or a first-time purchase of a new brand in an existing to help understand category; it does not have to even specifically be a product but must showcase a consumer decision process.

6. Describe your basic Steps Before (Pre-Purchase), During (Purchase), and After (Post Purchase) similar to the steps in the Journey template.