Business Finance Homework Help

Target Market Analysis Excel Spreadsheet

 

1. For each country, calculate the dollar amount represented by the five psychographics. 2. Find a total amount for each psychographic across consumer groups for each country.3. There are 5 shoe functions, What is the market size by function? For secondary functions assume an equal distribution across the remaining functions 4. Based on your analysis, which function should you produce? Why?5. Rank the psychographic from most important to least important. How does your shoe compare with this ranking?NOTE: Function, Price, Brand, Durability, Orthotics, and Detailing are all percentages.