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Project Assignment Industry: Real Estate You work in the Communications Department at Cabot Properties, a company specializing in logistics buildings (large warehouses). During COVID, there was a huge boom for online companies fulfilling and distributing orders, with demand for additional warehouses. The problem for Cabot Properties is that there is a shortage of people to build out the needed properties. What communications plan will you put in place to attract and retain the needed employees?

1. Background research on your Company and its Industry

2. Statement of the Communications Problem

3. Strategic Communications Message (What is the overall message to be delivered to all audiences in order to solve your problem?)

4. Tactical communications methods to support Strategic Message (How will you deliver the strategic message to all the audiences?)

This is all!!!