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RTV 4403 Essay Exam #2 Directions

Responses should be uploaded in a Word document, or copied and pasted into the text box (although please adjust formatting).

Basic grammar, spelling and APA Style conventions should be used.

100 points total. (50 points per essay). Grading rubric is attached.

• No outside resources are required – please focus on applying class concepts to your own media experiences.
• Please write a response to either 1A or 1B and then a second response either to 2A or 2B.
• Essay #1
• Please select 1A OR 1B 

400 word maximum

1A

Please explain how producers used entertainment story formula(s) to capture and keep your attention in a media message you enjoyed recently. Please discuss the general entertainment story formula and any relevant genre-specific formulas.

How much did it follow a formula, and how much did it deviate? How did that affect your enjoyment? Be sure to explain with concrete examples and demonstrate knowledge of the formulas and why they are so widely used.

1B          

Violence in entertainment media is a controversial topic. Please explain the difference between sanitized, or camouflaged violence and more graphic violence portrayals, and discuss an example of each that you’ve come across in the media somewhat recently.

What are some likely short-term and long-term effects of exposure to those two examples that you experienced or think others would likely experience? What example do you think is potentially more harmful to audiences, and why?

Essay #2

Please select 2A OR 2B

350 word maximum

2A

One of the major changes in digital advertising is that we are exposed to ads that don’t seem like ads more and more. We are often influenced by what seems to be organic information from other ordinary people, which can be a particularly insidious form of advertising.

Describe two tools for audience persuasion that exemplify this based on your textbook reading.

and please describe how you encounter them in your digital life with concrete examples.

2B

The money cycle of sports is evident across collegiate sports, including UCF.

Please describe three revenue streams available to UCF Athletics, based on your textbook reading.

and please describe how you: encounter sports content and experiences made possible by an influx of money or encounter content and experiences that are saturated with advertising or sponsorships. Please use concrete examples.