Business Finance Homework Help

You will develop a strategy for new customer acquisition by using highly segmented and targeted direct marketing programs aimed at those prospects that are most likely to buy. Create and explain the following:

a) A fictitious event that your group would develop/book

b) Suitable fictitious public assembly facility such as an arena, stadium, theater or amphitheater

* You may/should use an existing event and facility as a model for the assignment.

c) Describe the actual market (state, city, population, demographics, climate and facility site) and support your location selection with verifiable market analysis.

d) Create 3 strategies to attract new customers for your event by using highly segmented and targeted direct marketing programs to market your event.

Example: The Providence Bruins attract young fans to build their base by using on-ice games for youth hockey organizations. Through e-mail marketing, direct mail and telephone sales to youth hockey organizations and coaches the PBruins promote the idea of their team playing on the ice either before or between periods of the game. Their goal is to reach the 6-14 year old and 25-55 (their parents) demographic. All participants and attendees must purchase a ticket ($20.00 value).