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Starbucks Expansion in Indian Market Paper

 

2. Explain, through application of Dunning’s eclectic (OLI) paradigm, the (O)wnership/Firmspecific and (I)nternalization advantages of Starbucks entry into India and the (L)ocation
advantages of India. Use Dunning’s eclectic paradigm to structure your report

3. Explain the rationale for Starbuck’s joint venture with Tata Beverages, critically evaluate the
strategy that informed the investment and comment on whether this was a viable investment
decision into the Indian market