Business Finance Homework Help
Feeding America Marketing Strategy Paper
Please submit a brief overview on the marketing, advertising and brand awareness that takes place within Feeding America. you must answer the following:
- What are the marketing tools that Feeding America uses to brand itself within the community?
- Is there an individual within Feeding America that is responsible for marketing or is it left to the Board of Directors?
- Is Feeding America currently running a marketing campaign? If so, what is it?
- If Feeding America is not currently running a marketing campaign, what do you think are some tools they could use to better promote the initiatives within Feeding America?
Please submit a brief overview on the Donor Relations/Development Department of Feeding America. In this week’s submission, you must answer the following:
- What type of donor database does Feeding America use?
- How does Feeding America identify new/potential donors?
- How many staff members does Feeding America have that focus on donor relations and solicitations?
- Do they use direct-mailing campaigns? Online giving? Silent auction items?
- What do you feel would be the best way for Feeding America to increase donor giving?