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Florida International University Aston Martin COBS Analysis
Your task for this week is to use the COBS tool to do a strategic performance analysis.
In your syllabus, you will find a link to a case material and the article on COBS. The COBS article also has a link to a spreadsheet to guide you in the process. You can make a copy of the spreadsheet and add your name to the title then work on it .
Your deliverable is a one-page synthesis of your cob analysis with a hyperlink to the spreadsheet you filled.
You can think here that you are advising an investor who is interested in investing in the company, the company’s management, shareholders, or other stakeholders. So make sure to give a clear opinion about the company’s STRATEGIC performance.
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