Business Finance Homework Help

Help me study for my Marketing class. I’m stuck and don’t understand.

Q1. Discuss two advantages and two disadvantages of moving from a mass marketing approach to a one-to-one marketing approach

Q2. The STP & Customer Centric Approach.

• Discuss the steps in the STP approach for managing customer heterogeneity
• List and discuss the available tools to aid marketers in their quest to manage customer heterogeneity
• What is the major difference between the STP approach and the customer-centric approach to managing customer heterogeneity? Given your knowledge of both, how can firm best design their marketing strategies?