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California Baptist University External Analysis GECE and The Five Force Analysis

 

Your task here is to conduct an External Analysis/GECE and the five-Force analysis using the material given to you.

GECE = General Environment and Competitive Environment

5-force analysis:

  • Power of buyers
  • Power of suppliers
  • Threat of new entry
  • Threat of substitutes
  • Rivalry

BE AS DETAILED AS POSSIBLE -THINK OF ALL forces and their elements. Make sure to define your industry first. Careful not to confuse rivals and substitutes. Remember to FORGET totally about the company in the case after you decide on the industry.

MAKE SURE TO PROVIDE A SYNTHESIS.

MAKE SURE TO PROVIDE AN EXECUTIVE CONCLUSION: In GECE tell us how a random company in this industry could make me or key success factors.

On page writing up and one excel spreadsheet.

Below I attached the excel spreadsheet that you are going to work on it.

Use the two articles for your writing-up

https://www.arabianbusiness.com/travel-hospitality/464552-quick-service-restaurant-apps-go-head-to-head-with-food-aggregators-for-customers

https://www.menabytes.com/food-delivery-wars-middle-east/