Business Finance Homework Help

Your boss asked that you prepare a presentation that will position the company (your choice for an existing domestic company) as a “high performer in the global marketplace.”  Assume that the audience is top management in a company that is just beginning to enter the global market. 

• Pick a domestic company (from the US) that is ready to go international (your choice). 
  • You can select a specific country of entry or approach the assignment from a ‘global market’ perspective.
• Your presentation needs to include strategies aimed at improving international productivity. Questions to consider include: 
  • What strategies will need to be implemented in terms of product/service, employees, marketing, management, communication, etc. that will position the company as a ‘high performer’?
  • Will the product/service need to be altered in order to fit into the cultural norms of the country selected/global market? If so, how and why?
  • How will results be measured? 
  • Please consider/review the aspects of the Strategic Planning Process as part of your evaluation.
  • What additional strategies will need to be implemented in order to ensure international success?